Another eBay feedback improver

Earlier, I wrote some proposals for improving ebay style feedback, including not having feedback revealed until both have left it. That has some flaws, but the main reason eBay is unlikely to do this is that eBay likes feedback to be positive, they want to convince buyers it is safe to shop there.

So here's an alternate idea to prevent revenge feedback. Revenge feedback is only vaguely in eBay's interests, in that the fear of it keeps feedback positive, but the existence of it adds to the negatives.

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Superbowl CPMs take a giant jump

I notice from this chart in advertising age (which requires an annoying complex if free registration form) that there's been a giant jump in the CPM (cost per thousand viewers) of a 30 second Superbowl ad. From 1968 to 1998 it hovered close to $10 in constant dollars -- or about a penny per impression.

Then there's a big jump (thanks in part to Fox and the dot-com boom) and now it's up to $25. But they're still paying, even though the $10 figure is more common for regular TV.

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Use for old digital cameras

Many people have old, low resolution digital cameras lying around from the previous generation. Here's a good use to put them to, particularly if you have a housekeeper.

When somebody needs to put something away, and they don't know where you like it to go and have to figure out where, have them pull out the old digital camera and take a picture of the item and a picture of where it was put.

Then every so often you can pull out the images into an online folder, ideally with a thumbnail browser.

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Closed caption history on demand

One thing I've noticed when you get a TV broadcast that has 5-channel sound, it that you get the voices on the center channel. Particularly with things like voice-overs, sportscasters etc. If you can mute the center channel, you can watch a game, for example, with no commentators.

But sometimes you do want to hear what they said, if there is something on the field you don't understand. If you have a PVR, you can rewind and turn on the center channel audio (though rarely is there a good UI to do this) but here's another idea.

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Database Dangers: The easy evidence is what they follow

You may have run into the story of a fireman charged with burning down his own home. They charged him because his Safeway Club card records showed he had purchased the type of firestarter that was used in the arson on his house.

Sounds like a good case? Problem is somebody else confessed to the arson. He's now a free man.

Changing the nature of TV again

I love hard disk video recorders because they surprised me by being much more than super-fancy VCRs. They changed the nature of the way people watched TV in ways I didn't expect.

Now I've been working with MythTV which is an open source PVR. I have a new program in development, and if any of the readers out there are using MythTV I wouldn't mind some folks to test it out before I announce it to the Myth community.

This program does many things, including two things that I think could change the nature of how TV is chosen.

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Two cables into the PC

In spite of all sorts of efforts, I remain amazed at how many cables still go in and out of my PC. My home theatre PC, which I recently wanted to take somewhere, had me unplugging power, ether, audio, digital audio/SPDIF, keyboard, mouse, cable in, video out and a serial cable providing PPP to the old Tivo. It could easily have had another video, USB devices like a printer and more.

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Revealing you get stuff for free

Dan Gilmor notes that he is concerned about a new program called the "Silicon Valley 100" in which a marketing company identified 100 influentical silicon valley folks with plans to give us stuff in the hope of generating buzz. Dan worries whether people will disclose they got the stuff for free as part of this venture.

Paired lights for lit signs

You see it everywhere -- signs on buildings where a light has gone out. It is often amusing where a missing letter changes the name of the company in some silly way.

They spend fortunes on these signs, but bulbs are hard to replace. So why don't they make them with a special unit that has sockets for 2 bulbs, and switches over to the backup when the first one burns out? It's not actually that much more expensive, as you are going to pay for the 2nd bulb eventually (especially incandescent) though here you pay for it earlier.

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Ultimate photographer's monopod

When you go out hiking and photographing, carrying a tripod can be too much, even my lovely carbon-fiber one. Besides, you want a good hiking stick on a hike anyway, you exercise more of your body. And most hiking sticks have a small tripod screw in them to use as a camera mount.

But here's a plan to make an all-out monopod/hiking stick kit to do a lot more than you can do with just the basic stick.

Ant-proof pet bowl

When you get an ant infestation here in California, you need to make sure your kitchen is clean with nothing to attact them. But if you have pet food out, they will find it.

In theory, ants won't crawl over some materials like vaseline. But if you coat the bowl rim with vaseline, it will get in the pet's hair.

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Make cheap ATSC (or DVB) RF-modulators

As I continue to play with HDTV, I found I had a horrendous time getting good output from my computer running the MythTV open source PVR into my TV. DVI, the uncompressed digital standard, just wouldn't work from the video card I had to the TV. The TV has Firewire/1394, which would allow me to stream mpeg-2 to it, and that would be really great, but as yet no software supports it because few TVs have such inputs.

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More on entertainment.com

In my quest over the leak/sale of the entertainment.com mailing list, I have some amusing updates.

After telling them you don't respond to a "You sold my name" complaint with a request for all of the person's personal information, I got back yet another stock message, "Here's how you can get off our mailing list." I'm getting a lot of companies who use customer service reps for E-mail who clearly never read the E-mails. Yes, I also get software that auto-responds, but amazingly we also get humans who auto-respond.

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Let's teach creation science in the schools

Creationists regularly complain that schools teach evolution improperly and should also offer creation science as an alternative. They went so far as to push one school board to put stickers on biology textbooks remindng students that evolution is a theory and should be critically viewed.

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