Baby Bells announce new "GoodPackets" program to charge for access
New York, March 22, 2006 (CW) Bell South and AT&T, two of the remaining Baby Bell or "iLec" companies announced today, in conjunction with GoodPackets Inc., a program to charge senders for certified delivery of internet packets to their ISP customers.
William Smith, CTO of Bell South, together with AT&T CEO Ed Whitacre, who will be his new boss once the proposed merger is completed, made a joint announcement of the program together with Dick Greengrass, CEO of GoodPackets.
Under the program, customers of GoodPackets interested in better delivery of their packets to AT&T and BellSouth DSL customers will pay GoodPackets a fee to get their packets certified. Certified packets will bypass blocks and filters in the routers of the ISPs for premium delivery to customers, and be tagged as certified to the end-user.
"We're just seeing too many bad packets these days, and we have to block some of them. But serious, professional sites on the internet don't want their packets blocked, and are willing to pay to assure they aren't," said Whitacre. According to Greengrass, a portion of the money paid to GoodPackets will be given to the ISP in question."
According to Smith, "his firm should be able, for example, to charge Yahoo Inc. for the opportunity to have its search site load faster than that of Google Inc."
"A lot of these extra packets filling our pipes are of dubious origin, in any event. A large portion of internet traffic comes from peer to peer filesharing systems which are often infringing copyright, or from companies like Skype bypassing the telcom tarrifs we all have to pay. Charging money will let the legitimate companies out there distinguish their traffic from all this unknown traffic, and assure delivery," said Whitacre.
Traffic originating from BellSouth and AT&T servers would not need to pay for the premium access. "It's our network, after all, and our video servers don't go through the routers to the outside world to get to our users," said Smith.
Greengrass insisted the fees were not for delivery, but for certification that the packets come from a known and trusted source. Users and ISPs can then decide if they want to give them more reliable delivery and acceptance. That the charges are per packet is simply a way to differentiate the market, and not overcharge low-volume senders.
For those who don't get it, this is a satire comparing the AOL/Yahoo/Goodmail program to the network neutrality debate.