Brad Ideas

Robocars & More

Amazon's robotaxi company, Zoox, has always worked to be different, with its own custom vehicle designed from the ground up. They have added thermal cameras to it for night vision and detection of people and animals. I look at what that does and other factors about the normally low-profile company in this new Forbes.com article.

Zoox gets more different with thermal cameras

Tesla announced that new model 3 and Y vehicles delivered will no longer have the 12 ultrasonic sensors in the bumpers. They also disabled park assist and auto-park along with summon and the useless smart summon in these new cars, but promise those features will return soon as they work out how to do them with the cameras and software.

That's a remarkable move that no other auto OEM would do. Why have they done it and will it work? Read about it in a new Forbes site column at

I have changed the site so that the default name for anonymous posters on comments (Anonymous) is now blocked. Users may still post without authenticating, but it is requested they pick a pseudonym so readers can see when the same person is posting. Otherwise threads become very difficult to read. You can change your pseudonym when you want if desired. If you want your own protected name, contact me for a login.

Last week I published part 1 of a 2-part video and text series on the factors standing in the way of you getting a robocar.

Here's part 2 as video:

I've made a 2 part series, text and video on what the key blocking factors are in the way of getting robocars into production. You can watch on YouTube. Or read the text version at why don't you have a robocar yet

Oh, the cases you'll know!

In June, Cruise had the first crash for an uncrewed robotaxi which caused injuries to 3rd parties, including a passenger and a person in the other vehicle. The Cruise vehicle was partly at fault.

In this article I outline the new details we have learned about the crash, but also discuss what it means for the future, and whether the use of a NHTSA "Recall" for this particular software update is the right idea.

Cruise announced today it would expand robotaxi operations to Phoenix and Austin and was able to do so very easily. They plan to have $1B in revenue by 2025 and even sell cars to consumers by then.

More details at Cruise expands to Phoenix and Austin

With California mandating all new cars be EVs by 2035, and other places doing the same, EV-skeptics argue the power grid can't handle this. This claim appeared again during the recent California heat wave that came close to overloading the California grid over a false report that the state asked EV drivers not to charge their cars. (In reality it just repeated the everyday policy to avoid charging from 4pm to 9pm on high usage days.)

The USA threw off its king almost 250 years ago, and hereditary monarchy is of course a silly idea, and the remnant of an evil idea.

Yet the King that the UK, Canada and various other countries have is not without value. But there can be much more value that what you may be thinking of, namely saving the actual head of government from ceremonial work.

Tesla announced the price for the FSD software add-on will rise to $15K (from $12K) Sept 5. The price is amazingly high for a prepaid pre-order of a product that doesn't exist yet. Yet people only pay $4K for it in the aftermarket, and the take rate keeps going down as they raise the price, negating revenue gains.

So what does it all mean? One unusual option is that at $15K/head, Tesla could fail at producing the FSD software, but buy another company that does succeed (using LIDAR probably) and retrofit the old cars at a profit. At this price it's hard for them to lose.

Some transit agencies want to be in charge of how self-driving cars are deployed in their cities. Otherwise, they say, robocars will compete with transit, as if that would be bad.

Read more about these issues at Will Transit Agencies Fight Or Yield To The Self-Driving Revolution?

There has been lots of buzz over a video made by Tesla Critic Dan O'Dowd of a Tesla allegedly in FSD mode hitting a dummy in the shape of a child. We've seen Tesla fans duplicate it with their own kids, and Tesla asking the original video be taken down, and NHTSA saying not to use your own kids and more.

But it all misses the point. Of course a prototype fails in ways like this. The question is, are people actually getting hurt, and how do we really test these things to get them working? Is it OK to have customers participate in testing?

Baidu has finally moved to having a paid robotaxi service with no employee in the car. While they have remote monitoring and even driving over 5G this is still a big step and a show of internal confidence in the vehicle.

Read more at Baidu starts paid robotaxi service in China

Two recent stories -- about BMW charging a monthly fee to use the heated seats pre-installed in your car, and Tesla replacing a 60kwh battery with a 90kwh under warranty, but forgetting to software limit it to 60kwh, then finally applying the limit after two resales of the car as an (unknowingly accidental) 90 model, have opened up cans of worms about the question of software enabled and disabled features, and whether they are good or bad for the customer or just good for the company.

Baidu Apollo has released their own custom robotaxi plan. This one looks more like a regular minivan/custom taxi, but its steering wheel, there only for compliance purposes, is designed to be removed when the law allows, and that opens up the interior. They also say they can make it for about $37,000.

For more details see my Forbes.com story at Custom Robotaxi from Baidu

For my story of this summer's airport chaos, I describe a nightmare at Heathrow with luggage lost by Lufthansa. The main story on Forbes.com is about what airlines could be doing better when overloaded, but this sudebar will outline a timeline of all the things going wrong.

Several instances have taken place where multiple Cruise robotaxis have all frozen as a group, sometimes blocking intersections.

I discuss reasons for that, and why it's not that big a deal, in this new article on the Forbes site.

Cruise Robotaxis are failing in groups in SF

I have written a guide of useful hints and tricks for doing an EV road trip and barely spending any time charging. I've done over 10,000 miles of EV road trips and you can to, once you get an EV.

Read this at Forbes.com:

All you need for a great EV road trip

I have two other articles on Forbes.com that I didn't publish here in the blog: