Are Software-Limited Features Like BMW Heated Seats Or Tesla Limited Batteries Good For The Customer?
Submitted by brad on Fri, 2022-07-29 14:23
Two recent stories -- about BMW charging a monthly fee to use the heated seats pre-installed in your car, and Tesla replacing a 60kwh battery with a 90kwh under warranty, but forgetting to software limit it to 60kwh, then finally applying the limit after two resales of the car as an (unknowingly accidental) 90 model, have opened up cans of worms about the question of software enabled and disabled features, and whether they are good or bad for the customer or just good for the company.
Read about it on Forbes.com at Are Software-Limited Features Like BMW Heated Seats Or Tesla Limited Batteries Good For The Customer?
Wed, 2022-08-10 12:46
How much will Apple monetize the auto with CarPlay?
Wed, 2022-08-10 13:17
Leverage - paying for a CarPlay subscription
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$15k for L2
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