EV charging prices are all over the map, how should they price it

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Travel around and you will find EV pricing anywhere from free, to up to 60 cents/kwh, or sometimes by the minute, with session fees, flat fees, idle fees and more.

The problem is that unlike gasoline, electrical energy isn't the product. It's charging that is the service with a bit of product. How does it make sense to price it?

Read more on Forbes.com at EV charging prices are all over the map, how should they price it

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Best pricing scheme is a sliding fee per kilowatt hour that goes down as the average number of kilowatts during the session goes up. For example, price = $X per kilowatt hour / average number of kilowatts during the session.

If your car is charging slowly (or not at all), you should be penalized to encourage you to let someone else use the equipment.

Stellantis is warning that unless EVs start to get cheaper, that the industry is doomed thanks to new deals to try and phase out internal combustion engines.

The company said it is looking to cut the cost of making EVs 40 percent by 2030, according to a new report from Bloomberg. This week, the EU pushed forward its agenda to stop the sale of all internal combustion vehicles by 2035.

Chief Manufacturing Officer Arnaud Deboeuf said Wednesday that the market will collapse if electric vehicles don't get cheaper. He called it a big challenge.

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