MobilEye details their unusual strategy.


People don't talk as much about MobilEye (Intel) in the self-driving race, but their strategy is different and interesting, and they are the most established in working with automakers. I have an article discussing some elements of their strategy include a very different approach to sensor fusion and mapping, among other things.

Read my new Forbes site column at MobilEye's strategy to win self driving


Hey Brad! Your rss feed is not working.

On the strategy of different companies, any thoughts on the MVP (Minimally Viable Product) approach? Best historical example is VHS vs Beta.

I don't think Beta vs. VHS is an example of MVP vs. complex product. Many teams are taking an MVP approach, though a few are not. Waymo wants to go directly for the brass ring, a full robotaxi service, and can afford to, but their first product is still only a portion of that.

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